Best Sellers of 2021

At the start of a new year, it has become a bit of a tradition for us to take a look back at the most popular and most buckaroos-generating products of the past year. Last year we faced not very few obstacles with product availability and logistics. We did, however, manage to stock our shelves, be it with regularly irregular intervals. But which products excited you the most in 2021 from a purely commercial perspective?

Here they are listed, the products that you bought most and that made us the most money.

Finland

Finns seem to cover themselves in Särmä (TST) clothing and gear from head to toe. Särmä Merino Wool hoodie has been a long-time best seller both in Finland and other countries and this has not changed. Last year Finns bought practical items to wear outdoors (and at home), and of course, also caffeinated chocolate. What's there not to love!

1. Särmä Merino Wool Hoodie
2. Särmä Large Assault Pack
3. Jalas 3322 Fantom Drylock
4. Särmä TST Tactical Jeans
5. Särmä Merino Watch Cap
6. Särmä Cargo Pants
7. Särmä Assault Pack
8. Särmä Merino Socks
9. Särmä TST L1 Balaclava, merino wool
10. Särmä viscose boxers

1. Scho-Ka-Kola, 100 g tin can, wholemilk, blue
2. Scho-Ka-Kola, 100 g tin can, dark, red
3. Särmä TST Finnish M05 Rank Insignia
4. Särmä Merino Socks
5. Särmä Viscose Boxers
6. Finnish M05 Liner Socks
7. Särmä TST M05 Name Tag w. Custom Text, 3-Pack
8. Blå Band Outdoor Meal Freeze-dried Food
9. Särmä Merino Gloves
10. Särmä Large Assault Pack

USA

In the US, the Merino Wool Hoodie boasts on the podium. But it seems that the Americans crave caffein-infused chocolate even more than us Finns – who knew! Whereas Finns put their money on undies and socks, Americans fill their baskets with tasty Finnish delicacies, such as Fish Cock and Crisp Rye Bread. Then they pick a decent Terävä knife to go with these and a Savotta backpack to carry them around in.

1. Särmä Merino Wool Hoodie
2. Savotta Jääkäri M Backpack
3. Scho-Ka-Kola, 100 g tin can, dark, red
4. Terävä Skrama 240, Carbon Steel
5. Scho-Ka-Kola, 100 g tin can, wholemilk, blue
6. SADF Pattern 83 Battle Jacket, surplus
7. Savotta Jääkäri L Rucksack
8. Terävä Leather Sheath for Jääkäripuukko
9. Särmä TST Tactical Jeans
10. Terävä Jääkäripuukko 110, Carbon Steel

1. Scho-Ka-Kola, 100 g tin can, dark, red
2. Scho-Ka-Kola, 100 g tin can, wholemilk, blue
3. Vaasan FDF Crisp Rye Bread
4. Kalakalle Fish Cock, 182 g, canned
5. Blå Band Outdoor Meal Freeze-dried Food
6. Terävä Leather Sheath for Jääkäripuukko
7. Kalakalle Smoked Salmon Groats in Tomato Sauce, 235 g, canned
8. Terävä Leather Sheath for Skrama
9. Terävä Skrama 240, Carbon Steel
10. Terävä Jääkäripuukko 110, Carbon Steel

Other countries

Elsewhere in the world, Terävä knives are very popular – which is not that surprising if you listen to the bushcraft folks’ whispers around the internet. The Merino Wool Hoodie and Tactical Jeans have made it to this list as well. And of course, chocolate. Let’s never forget the chocolate!

1. Terävä Skrama 240, Carbon Steel
2. Särmä Merino Wool Hoodie
3. Terävä Leather Sheath for Jääkäripuukko
4. Terävä Leather Sheath for Skrama
5. Särmä TST Tactical Jeans
6. Terävä Jääkäripuukko 110, Carbon Steel
7. Terävä Skrama 200, Carbon Steel
8. Terävä Jääkäripuukko 140, Carbon Steel
9. Savotta Jääkäri M Backpack
10. Särmä Wool Flannel Shirt

1. Scho-Ka-Kola, 100 g tin can, dark, red
2. Scho-Ka-Kola, 100 g tin can, wholemilk, blue
3. Terävä Skrama 240, Carbon Steel
4. Terävä Leather Sheath for Jääkäripuukko
5. Terävä Leather Sheath for Skrama
6. Cord Lock
7. Blå Band Outdoor Meal Freeze-dried Food
8. Finnish M05 Liner Socks
9. Terävä Jääkäripuukko 110, Carbon Steel
10. Särmä Merino Socks