Best Sellers of 2021

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At the start of a new year it has become a bit of a tradition for us to take a look back at the most popular and most buckaroos generating products of the past year. Last year we faced not very few obstacles with product availability and logistics. We did however manage to stock our shelves, be it with regularly irregular intervals. But which products excited you the most in 2021, from a purely commercial perspective?

Here they are listed, the products that you bought most and that made us the most money.

Finland

Finns seem to cover themselves in Särmä (TST) clothing and gear from head to toe. Särmä Merino Wool hoodie has been a long-time best seller both in Finland and other countries and this has not changed. Last year Finns bought practical items to wear outdoors (and at home), and of course, also caffeinated chocolate. What's there not to love!

Top 10 by revenue
  1. Särmä Merino Wool Hoodie
  2. Särmä Large Assault Pack
  3. Jalas 3322 Fantom Drylock
  4. Särmä TST Tactical Jeans
  5. Särmä Merino Watch Cap
  6. Särmä Cargo Pants
  7. Särmä Assault Pack
  8. Särmä Merino Socks
  9. Särmä TST L1 Balaclava, merino wool
  10. Särmä viscose boxers
Top 10 by quantity
  1. Scho-Ka-Kola, 100 g tin can, wholemilk, blue
  2. Scho-Ka-Kola, 100 g tin can, dark, red
  3. Särmä TST Finnish M05 Rank Insignia
  4. Särmä Merino Socks
  5. Särmä Viscose Boxers
  6. Finnish M05 Liner Socks
  7. Särmä TST M05 Name Tag w. Custom Text, 3-Pack
  8. Blå Band Outdoor Meal Freeze-dried Food
  9. Särmä Merino Gloves
  10. Särmä Large Assault Pack

USA

In the US, the Merino Wool Hoodie boasts on the podium. But it seems that the Americans crave caffein-infused chocolate even more than us Finns – who knew! Whereas Finns put their money on undies and socks, Americans fill their baskets with tasty Finnish delicacies, such as Fish Cock and Crisp Rye Bread. Then they pick a decent Terävä knife to go with these and a Savotta backpack to carry them around in.

Top 10 by revenue
  1. Särmä Merino Wool Hoodie
  2. Savotta Jääkäri M Backpack
  3. Scho-Ka-Kola, 100 g tin can, dark, red
  4. Terävä Skrama 240, Carbon Steel
  5. Scho-Ka-Kola, 100 g tin can, wholemilk, blue
  6. SADF Pattern 83 Battle Jacket, surplus
  7. Savotta Jääkäri L Rucksack
  8. Terävä Leather Sheath for Jääkäripuukko
  9. Särmä TST Tactical Jeans
  10. Terävä Jääkäripuukko 110, Carbon Steel
Top 10 by quantity
  1. Scho-Ka-Kola, 100 g tin can, dark, red
  2. Scho-Ka-Kola, 100 g tin can, wholemilk, blue
  3. Vaasan FDF Crisp Rye Bread
  4. Kalakalle Fish Cock, 182 g, canned
  5. Blå Band Outdoor Meal Freeze-dried Food
  6. Terävä Leather Sheath for Jääkäripuukko
  7. Kalakalle Smoked Salmon Groats in Tomato Sauce, 235 g, canned
  8. Terävä Leather Sheath for Skrama
  9. Terävä Skrama 240, Carbon Steel
  10. Terävä Jääkäripuukko 110, Carbon Steel

Other countries

Elsewhere in the world, Terävä knives are very popular – which is not that surprising if you listen to the bushcraft folks’ whispers around the internet. The Merino Wool Hoodie and Tactical Jeans have made it to this list as well. And of course, chocolate. Let’s never forget the chocolate!

Top 10 by revenue
  1. Terävä Skrama 240, Carbon Steel
  2. Särmä Merino Wool Hoodie
  3. Terävä Leather Sheath for Jääkäripuukko
  4. Terävä Leather Sheath for Skrama
  5. Särmä TST Tactical Jeans
  6. Terävä Jääkäripuukko 110, Carbon Steel
  7. Terävä Skrama 200, Carbon Steel
  8. Terävä Jääkäripuukko 140, Carbon Steel
  9. Savotta Jääkäri M Backpack
  10. Särmä Wool Flannel Shirt
Top 10 by quantity
  1. Scho-Ka-Kola, 100 g tin can, dark, red
  2. Scho-Ka-Kola, 100 g tin can, wholemilk, blue
  3. Terävä Skrama 240, Carbon Steel
  4. Terävä Leather Sheath for Jääkäripuukko
  5. Terävä Leather Sheath for Skrama
  6. Cord Lock
  7. Blå Band Outdoor Meal Freeze-dried Food
  8. Finnish M05 Liner Socks
  9. Terävä Jääkäripuukko 110, Carbon Steel
  10. Särmä Merino Socks

Related products

Finnish M05 liner socks
Finnish M05 liner socks
6.99 USD
The new basic sock of the Finnish Defence Force. These socks work well with any lined boot and together with a thicker pair of socks they make any non-lined leather boot much more comfortable.
Jalas 3322 Fantom Drylock
Jalas 3322 Fantom Drylock
159.99 USD
In Finland, the comic character "The Phantom" (you know, the butch guy who runs around the Bengal jungle in purple tights) is immensely popular. In fact, he's so famous that Jalas went and named a boot after him. And a top-quality boot it is too! We are especially thrilled, as these fit our wide, hairy Finnish hobbit feet well.
Särmä Merino Socks
Särmä Merino Socks
12.99 USD
If you still use cotton socks, dump them now and get these instead. These are superb for outdoor use, but work just as well as formal wear too! These aren't thick, so they can be used around the year. Made with our own specs in Finland.
Särmä TST Finnish M05 rank insignia, full Color Särmä TST Finnish M05 rank insignia, Subdued Green Särmä TST Finnish M05 rank insignia, Subdued Desert
Särmä TST Finnish M05 Rank Insignia
Särmä TST Finnish M05 Rank Insignia
4.99 USD
Proper embroidered Finnish M05 rank insignia, made by us to fill a gap in the FDF kit issue. These are far more practical than the standard-issue metal ones of WW2 vintage! Available in three color variants: Full Color, Subdued Green, and Subdued Desert.
Terävä Leather Sheath 80R, Black Terävä Leather Sheath 200R, Black Terävä Leather Sheath 200L, Black Terävä Leather Sheath 240R, Black Terävä Leather Sheath 240L, Black Terävä Leather Sheath 240R, Brown
Terävä Leather Sheath for Skrama
Terävä Leather Sheath for Skrama
29.99 - 39.99 USD
A proper leather scabbard for the Skrama bush knife! Tough and beautiful in its functionality, like the Skrama itself the sheath too, is designed to be purely practical - it has all you need and no more.
Kalakalle Fish Cock, 182 g, canned
Kalakalle Fish Cock, 182 g, canned
5.99 USD
A traditional Finnish delicacy in a canned version, 5 years of shelf life and does not contain cock! If "Fish Cock" doesn't automatically mean food to you, it's a Finnish specialty - fish baked inside rye bread. This is a perfect snack or trekking food, always ready to eat, and contains enough energy to keep you going and enough high-quality protein to keep you in shape.
Terävä Skrama 240, Carbon, w. Leather Sheath, Right, Black Terävä Skrama 240, Carbon, w. Leather Sheath, Right, Brown Terävä Skrama 240, Carbon, w. Leather Sheath, Left, Black Terävä Skrama 240, Carbon Steel, w. Plastic Blade Cover
Terävä Skrama 240, Carbon Steel
Terävä Skrama 240, Carbon Steel
69.99 - 109.99 USD
The Skrama is a versatile heavy-duty bush knife - a tool that builds shelters chops firewood and even carves feather sticks! If you're taking just one knife into the bush the Skrama is a viable option. This is naturally no axe, nor a precision tool for extremely meticulous work, but something in between and a solid and dependable companion above all.
Särmä Merino Wool hoodie, black Särmä Merino Wool Hoodie, Dark Gray Särmä Merino Wool hoodie, green Särmä Merino Wool Hoodie, Yellow
Särmä Merino Wool Hoodie
Särmä Merino Wool Hoodie
149.99 USD
Finally, a proper hoodie - in this case, the price doesn't come from a big name, but rather from the material, which is thickish Merino wool, which is probably the best fabric ever. Oh, and we haven't forgotten to design the cut properly too. Whether you like to move on foot or two wheels, for the love of God buy this!
Särmä Merino Gloves, Dark Gray Särmä Merino Gloves, Black Särmä Merino Gloves, Olive Drab Särmä Merino Gloves, Camouflage Särmä Merino Gloves, Orange Särmä Merino Gloves, Yellow
Särmä Merino Gloves
Särmä Merino Gloves
12.99 USD
Good quality made-in-Finland knit gloves from super-duper material. Good as they are for a bit chilly conditions, for serious cold these do well as an insulating layer for hard shell gloves. How can they make these so cheap in Finland?
Blå Band Outdoor Meal Freeze-Dried Food
Blå Band Outdoor Meal Freeze-Dried Food
4.99 - 8.99 USD 8.99 USD
Freeze-dried food - if you're into carrying light, this is for you. These are properly sized portions and pretty tasty too!
Savotta Jääkäri M backpack, green Savotta Jääkäri M backpack, Coyote Savotta Jääkäri M backpack, black Savotta Jääkäri M backpack, M05 camouflage
Savotta Jääkäri M backpack
Savotta Jääkäri M backpack
199.99 - 214.99 USD
Based on the Light Border Patrol Pack, the Jääkäri M is a natural heir to the throne, an updated modern day pack, a sturdy one that carries even a few days' worth of supplies comfortably.
Kalakalle Smoked Salmon groats in tomato sauce, 235 g, canned
Kalakalle Smoked Salmon groats in tomato sauce, 235 g, canned
5.99 USD
Amazingly nicely seasoned sweet smoked salmon paste type of thing, made in Finland. Hard to believe such delicacy comes from a tin can! Can be eaten as is, or preferably mixed with something else, like bread or to bring something extra to the main course. Works with Fish Cock too!
Terävä Leather Sheath 85R, Black Terävä Leather Sheath 110R, Black Terävä Leather Sheath 110R, Brown Terävä Leather Sheath 110L, Black Terävä Leather Sheath 140R, Black Terävä Leather Sheath 140R, Brown Terävä Leather Sheath 140L, Black
Terävä Leather Sheath for Jääkäripuukko
Terävä Leather Sheath for Jääkäripuukko
29.99 - 34.99 USD
Leather Jääkäripuukko sheaths, simple, functional and made in Finland just like the Jääkäripuukko itself.
Särmä Assault Pack, black Särmä Assault Pack, green Särmä Assault Pack, Gray
Särmä Assault Pack
Särmä Assault Pack
39.99 USD
Good and affordable urban rucksack of our own design - partially, at least. Just enough different compartments, compact dimensions but expands a lot (even further with extra pouches). If you have a lot of stuff that has to be accessed all the time, this is the thing for you.
Särmä TST Name Tag w. Custom Text, Green-Black, 3-Pack (SEPARATE DELIVERY 5-10 WEEKS) Särmä TST Name Tag w. Custom Text, Khaki-Black, 3-Pack (SEPARATE DELIVERY 5-10 WEEKS) Särmä TST Name Tag w. Custom Text, White-Black, 3-Pack (SEPARATE DELIVERY 5-10 WEEKS) Särmä TST Name Tag w. Custom Text, Black-Gold, 3-Pack (SEPARATE DELIVERY 5-10 WEEKS) Särmä TST Name Tag w. Custom Text, Reflector-Black, 3-Pack (SEPARATE DELIVERY 5-10 WEEKS)
Särmä TST M05 Name Tag w. Custom Text, 3-Pack
Särmä TST M05 Name Tag w. Custom Text, 3-Pack
12.99 - 19.99 USD
Velcro name tags made according to Finnish military specs, not the cheap printed type issued to conscripts but really nice embroidered ones. Perfect for Finnish M91 and M05 jackets, or any other piece of clothing or gear with a little velcro on it. The price is for three tags!
Vaasan FDF Crisp rye bread
Vaasan FDF Crisp rye bread
2.99 USD
Finnish Defence Forces issue crisp rye bread as seen in our rations! The airtight package provides a shelf life of four years. Healthy and nutritious, and doesn't freeze like regular bread.
Särmä Large Assault Pack, black Särmä Large Assault Pack, Green Särmä Large Assault Pack, Gray
Särmä Large Assault Pack
Särmä Large Assault Pack
49.99 USD
Tired of stuffing big stuff in a small bag? Here's a 3-Day Assault Pack for daily use with more capacity than normal backpacks.
Savotta Jääkäri L rucksack, green Savotta Jääkäri L rucksack, Coyote Savotta Jääkäri L rucksack, black Savotta Jääkäri L rucksack, M05 camouflage
Savotta Jääkäri L rucksack
Savotta Jääkäri L rucksack
338.99 - 358.99 USD
The Jääkäri L is a large, multi-day pack designed as an update to the old 1980s Finnish Border Guard patrol pack. A very versatile, relatively simple, and bombproof military-grade pack. The generous amount of PALS webbing allows for a wide array of different extra pouches to be attached, depending on your personal needs. This pack was formerly known as "Rajajääkäri."
Särmä TST Tactical Jeans, Blue Särmä TST Tactical Jeans, Black
Särmä TST Tactical Jeans
Särmä TST Tactical Jeans
99.99 USD
Tactical Jeans - when you don't want to use cargo pants or camo stuff for covert work, but find ordinary jeans cumbersome and lacking in features. Mobile and stretchy, these would probably be good enough for Chuck Norris (if he didn't already have his own karate jeans).
Särmä Wool Flannel Shirt, Plum Särmä wool flannel shirt, green Särmä wool flannel shirt, red
Särmä Wool Flannel Shirt
Särmä Wool Flannel Shirt
119.99 USD
In the rugged old days, thick wool flannel shirts were a pretty basic thing, because everything was made of wool anyway – what luxury! Now in the plastic future, these are rather hard to come by. We did our part and patched up some of this gaping hole with the Särmä Wool Flannel Shirt.
Cord Lock, Olive Drab Cord Lock, Black
Cord Lock
Cord Lock
0.99 USD
A very high-quality MILSPEC polymer cord lock, these same ones are used on Finnish army M05 vests, pouches and backpacks. Incredibly strong and reliable.
Terävä Jääkäripuukko 110, Carbon, w. Leather Sheath, Right, Black Terävä Jääkäripuukko 110, Carbon, w. Leather Sheath, Right, Brown Terävä Jääkäripuukko 110, Carbon, w. Leather Sheath, Left, Black Terävä Jääkäripuukko 110, Carbon, w. Boltaron Sheath, Black Terävä Jääkäripuukko 110, Carbon, w. Boltaron Sheath, Green Terävä Jääkäripuukko 110, Carbon Steel,  w.o. Sheath
Terävä Jääkäripuukko 110, Carbon Steel
Terävä Jääkäripuukko 110, Carbon Steel
44.99 - 84.99 USD
No fancy bullshit, the Jääkäripuukko is simply a proper no-nonsense utility knife. These come in various sizes. Jääkäripuukko 110 is an excellent all-round knife for just about any tasks, it's best paired up with something bigger such as an axe or the Skrama. Quality carbon steel, traditional Finnish puukko blade profile with a slight drop point. The Jääkäripuukko is not designed to sit on a shelf for decoration, this is an honest tool made for hard work.
Terävä Jääkäripuukko 140, Carbon, w. Leather Sheath, Right, Black Terävä Jääkäripuukko 140, Carbon, w. Leather Sheath, Right, Brown Terävä Jääkäripuukko 140, Carbon, w. Leather Sheath, Left, Black Terävä Jääkäripuukko 140, Carbon, w. Boltaron Sheath, Black Terävä Jääkäripuukko 140, Carbon, w. Boltaron Sheath, Green Terävä Jääkäripuukko 140, Carbon Steel, w.o. Sheath
Terävä Jääkäripuukko 140, Carbon Steel
Terävä Jääkäripuukko 140, Carbon Steel
47.99 - 87.99 USD
Jääkäripuukko 140 might be a bit "clumsier" than Jääkäripuukko 110. On the other hand, the long blade makes it a bit better at chopping through saplings and firewood. Quality carbon steel, traditional Finnish puukko blade profile with a slight drop point. The Jääkäripuukko is not designed to sit on a shelf for decoration; this is an honest tool made for hard work.
Terävä Skrama 200, Carbon, w. Leather Sheath, Right, Black Terävä Skrama 200, Carbon, w. Leather Sheath, Left, Black Terävä Skrama 200, Carbon Steel, w. Plastic Blade Cover
Terävä Skrama 200, Carbon Steel
Terävä Skrama 200, Carbon Steel
67.99 - 105.99 USD
The Skrama is a versatile heavy-duty bush knife - a tool for chopping, splitting, and even whittling feather sticks! The Skrama 200 is more than a knife but lighter than a bill; above all a solid and dependable companion for carrying comfortably on your belt.
Scho-Ka-Kola, 100 g Tin Box, Original Scho-Ka-Kola, 100 g Tin Box, Milk Chocolate
Scho-Ka-Kola, 100 g Tin Box
Scho-Ka-Kola, 100 g Tin Box
3.99 USD
This is the famous German energy chocolate you're looking for! This brown gold in the easily recognizable round tin box has kept ze Germans awake and efficient since the 1930s. Scho-Ka-Kola is chocolate with lots of caffeine, essentially a mild combat drug! (Contrary to rumors, the recipe never included other psychoactive stimulants apart from caffeine.)
Scho-Ka-Kola, 100 g Tin Box, Original, 10-Pack Scho-ka-Kola, 100 g Tin Box, Milk Chocolate, 10-Pack
Scho-Ka-Kola, 100 g Tin Box, 10-Pack
Scho-Ka-Kola, 100 g Tin Box, 10-Pack
26.99 USD 32.99 USD
Here's a heroic dose of that famous German energy chocolate you're looking for! This brown gold in the easily recognizable round tin box has kept ze Germans awake and efficient since the 1930s. Scho-Ka-Kola is chocolate with lots of caffeine, essentially a mild combat drug! (Contrary to rumors, the recipe never included other psychoactive stimulants apart from caffeine.)
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