Road Show means touring around Finland with our shipping container full of stuff and staff. We had a little test run back in the end of 2016 with a lease container, and that test was so successful that we decided to buy our own container and go on tour for real.
The concept is quite simple: drop the container down, open the doors, and the shop is open for business! No need to load up a lorry, take hours unloading and building a popup shop, no struggling and sweating. Just plop the container down! We've timed it - it takes max about 15 minutes.