Särmä is our own brand of general clothing and gear designed for a multitude of uses, from everyday wear and carry to camping, hiking and more. When you're buying Särmä you're getting purpose built stuff at a decent price, something that will fill it's intended role well and not cost you an arm and a leg!Get to know the brand Show Särmä products
The principles of Särmä design
We are outdoors adventurers and military people. Särmä is what we wear on the range, in the woods, and generally in everyday life. The designs are derived from army clothing and equipment or timeless classics, which we refine to fit modern standards and our views of functionality.
Trust in Quality
We are transparent about our choices of suppliers and factories. Associates are selected carefully and we extend our presence upstream in co-operation with our partners to improve our understanding of the treatment of humans, animals, and the environment in the process.
Särmä Includes You
Are you the "right" person to wear and carry Särmä? Sure thing! We believe Särmä should be accessible for a reasonable price and in sizes you can wear. With the exception of some female-specific clothes (which still can be worn by anyone), Särmä is made for all kinds of humanoids.
The Särmä Material Bank
Even the best designs can be undermined by poor material quality or using a high-grade material in a way that hinders its function. Särmä clothes are designed with a deep understanding of the choice of materials and their application.
Wool is awesome, Merino Wool is awesomerer. It wicks moisture and soaks only a small amount of it, resulting in a comfortable feeling. The fine fibers makes Merino wool comfortable like cotton balls even on bare skin.
Merino Wool has natural antibacterial properties and slight odors can be taken care of by airing the garment. However, Merino Wool is also less sensitive to washing compared to ordinary wool. It doesn't shrink or pill that easily.
All Merino Wool in products sold by us is mulesing-free.
Lyocell is soft like cotton, doesn't wrinkle easily, and is twice as strong as otherwise comparable rayon. To top it off, the manufacturing process is less harmful for the environment. Winning for all!
The word du jour. We're on this bandwagon.
The PFC-free Bionic-Finish Eco makes the fabric resistant to water and dirt. The principle leans on hyperbranched fibers with ramified structures as seen in treetops. These naturally hydrophobic fibers are attached to the base fabric with special comb polymers and the treatment is effective for up to 20 wash cycles. Ironing or a mild tumble-drying after washing is enough to activate the fibers again.