About us

Varusteleka (pronounced [Where's the liquor?]) is an army and outdoor store from Finland. We have a walk-in store in Helsinki and we serve online customers worldwide.

The company was established in 2003 and has become the biggest army store in Europe. Our crew has 55 professional members and our turnout in 2016 was 9.6M€.

Not only do we have thousands of interesting items, but we spend a lot of time of describing them accurately. As a natural result of having experience with this stuff and a mission to do things right, we created our own brands: Särmä, Terävä and Jämä.

Customers will be attended to even after the purchase, that's how good our service is. We take pride in our skill and experience: you will have hard time finding a better military surplus store than Varusteleka.

Values

  • We are the good guys. Besides never straying to the dark side, we go through the trouble of ensuring that there is more good in this world. Source: Strategy for 2018-2020

Mission

  • Take tasks head-on
  • Do something you can be proud of
  • Share knowledge and experiences

Vision

  • Total world domination
  • We are forerunners, internationally known, growing and profitable company

Staff

  • Valtteri

    With us since 2003. Class: Entrepreneur.

    "It's pointless to blame me for anything, I'm always on the good guys' side. "
  • Henri L.

    With us since 2006. Class: Product stuff.
  • Samu

    With us since 2006. Class: WEB.
  • Eric

    With us since 2006. Class: HR Manager and Beer Baron.
  • Sampo

    With us since 2007. Class: Development Manager.

    "Adventurer, wizard, hero."
  • Stefan

    With us since 2007. Class: Product Man.
  • Sauli

    With us since 2009. Class: Copywriter and product wizard.
  • Toni

    With us since 2009. Class: Marketing Director.
  • Teemu E.

    With us since 2010. Class: Receivals.

    "Minor league doorkicker."
  • Oku

    With us since 2010. Class: Customer Service wizard.

    "Ye olde aspa worker."
  • Janne

    With us since 2009. Class: Shop assistant and Jack-of-all-trades.

    "Oldest forever part-time worker."
  • Valtteri P.

    With us since 2011. Class: The Shop's desigated "somebody".

    "Kiki's birthday!"
  • Mikko

    With us since 2011. Class: Marketing.

    "Techno is best!"
  • Anssi

    With us since 2011. Class: Buying Manager-Rex.
  • Tero

    With us since 2011. Class: Shop Manager.
  • Jarmo

    With us since 2011. Class: Warehouse.
  • Sami

    With us since 2011. Class: Product Photographer.

    "Works for bourbon."
  • Teemu T.

    With us since 2010. Class: Logistics Manager.
  • Aki K.

    With us since 2011. Class: Internal Logistics Foreman.
  • Essi

    With us since 2011. Class: Technical Product Developer.
  • Vesa H.

    With us since 2011. Class: Shop assistant.
  • Marianna

    With us since 2011. Class: Shop assistant.
  • Tiia

    With us since 2012. Class: Shop assistant.
  • Roni

    With us since 2011. Class: Shop assistant.
  • Roosa

    With us since 2012. Class: Shop assistant and Barmaid.

    "Crazy cat lady."
  • Tomas

    With us since 2013. Class: In-house collection and Customer service.
  • Tytti

    With us since 2013. Class: Buyer.
  • Mira

    With us since 2013. Class: Managerial secretary.

    "Fluffiness, cats and coffee."
  • Mart

    With us since 2013. Class: Deputy Store Manager.

    "Also known as the Zip Tie Whisperer."
  • Suvi

    With us since 2013. Class: Customer Service Manager.
  • Tuomas

    With us since 2013. Class: Receivals.
  • Vesa R.

    With us since 2014. Class: Outbound logistics.
  • Maria

    With us since 2014. Class: Jämä Manager.
  • Aleksi

    With us since 2014. Class: Warrior of customer service.
  • Joni

    With us since 2014. Class: Buyer.
  • Ronja

    With us since 2014. Class: Shop assistant.
  • Jonne

    With us since 2015. Class: Customer Service warrior.
  • Magnus

    With us since 2015. Class: Customer Service.
  • Mika

    With us since 2015. Class: Warehouse.
  • J-P

    With us since 2015. Class: Warehouse.
  • Miro

    With us since 2015. Class: Outbound logistics.
  • Nuutti

    With us since 2016. Class: Warehouse.
  • Otto

    With us since 2016. Class: Bar Man.

    "I will poison you!"
  • Tea

    With us since 2016. Class: Warehouse.
  • Olli P.

    With us since 2016. Class: Shop assistant.
  • Pauli

    With us since 2016. Class: Shop assistant.
  • Jari

    With us since 2016. Class: CEO.
  • Emma

    With us since 2016. Class: Product Development Manager.
  • Laura

    With us since 2016. Class: Shop assistant.
  • Kristina

    With us since 2016. Class: Customer service.
  • Lauri

    With us since 2017. Class: Shop assistant.
  • Henri L.

    With us since 2017. Class: Shop assistant.
  • Jukka

    With us since 2017. Class: Controller.
  • Santeri

    With us since 2017. Class: Buyer.
  • Olli R.

    With us since 2018. Class: Analytics and Business Development.
  • Lauri R.

    With us since 2018. Class: Analytics and Marketing.
  • Boy

    With us since 2016. Class: Shop mannequin.

Company info and trivia

Founded in 2003. Situated in Finland. Owned by His Majesty, Valtteri Lindholm. CEO Jari Laine. Varusteleka's address is Hankasuontie 11a, 00390 Helsinki, Finland. All our functions are located in the same premises. Business ID: 2082907-8. EU VAT number: FI20829078.

2016 turnover was 9.6M€ (13 % growth compared to 2015). 99 000 domestic and 11 000 interntional orders was sent, also 91 000 purchases were made in our walk-in shop. Our webshop had 1.6 million users in Finland, and 0.6 million users abroad. We currently employ 51 people.

What does this Varusteleka mean? Varusteleka is Finnish and comes from "varuste", which stands for equipment, and "leka" which stands for, among other things, a sledgehammer.

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