The Weeks of Boots - Jalas, OCT 11–17, 2021
Jalas was founded in the village of Jokipii in 1916 as a leather tannery. They soon started manufacturing boots, shoes, and other leather items to order. As time went by, customer demands brought Jalas to manufacture winter, skiing, and sports footwear. Later, the focus shifted to functional safety and work footwear and many Finnish conscripts would wear Jalas boots during their service in the Finnish Defence Forces. The laboratory, product development team, and main production facilities of Jalas are still located in Jokipii, where the company was born.
Weeks of Boots, what?
Don't worry, it's just us being shamelessly commercial. We have planned campaigns until November 14th and each week has its own special offers. Didn't take the bait this week? Check out the following weeks below!
The Care for Your Shoes and Boots Explained
Proper shoe care is vitally necessary to prolong the service life of your boots or shoes. This article covers how to take care of footwear sold by us, and generally army and outdoor boots. Fancy dancing shoes and fashion items are not included, to keep it as simple and short as possible.
Jalas 3322 Fantom Drylock
In Finland, the comic character "The Phantom" (you know, the butch guy who runs around the Bengal jungle in purple tights) is immensely popular. In fact, he's so famous that Jalas went and named a boot after him. And a top-quality boot it is too! We are especially thrilled, as these fit our wide, hairy Finnish hobbit feet well.
Jalas FX2 insoles
The insole of the latest Finnish army combat boot is a giant leap forward from the old stuff. This is yet another step forward, with an additional cushion in the ball of the foot. "The best thing since sliced bread", one of our employees has been heard exclaiming. Repeatedly.