The Weeks of Boots - Jalas, OCT 11–17, 2021

Jalas was founded in the village of Jokipii in 1916 as a leather tannery. They soon started manufacturing boots, shoes, and other leather items to order. As time went by, customer demands brought Jalas to manufacture winter, skiing, and sports footwear. Later, the focus shifted to functional safety and work footwear and many Finnish conscripts would wear Jalas boots during their service in the Finnish Defence Forces. The laboratory, product development team, and main production facilities of Jalas are still located in Jokipii, where the company was born.

Weeks of Boots, what?

Don't worry, it's just us being shamelessly commercial. We have planned campaigns until November 14th and each week has its own special offers. Didn't take the bait this week? Check out the following weeks below!

• Week 2 - Salomon
• Week 3 - Alpina
• Week 4 - Haix
• Week 5 - Aku Italia and Lowa