Hoodies

This category includes all of our hoodies for men and women. Most of our hoodies are brand new but might have some military surplus clothes here as well. There are various models of hoodies, and as its name suggests, they usually have a hood on them. Some are zippered hoodies, and you can use them e.g. to imagine that you are Rocky. Read the full story

Multifunctional hoodies

This category includes all of our hoodies for men and women. Most of our hoodies are brand new but might have some military surplus clothes here as well. There are various models of hoodies, and as its name suggests, they usually have a hood on them. Some are zippered hoodies, and you can use them e.g. to imagine that you are Rocky.

Our merino wool hoodie history

The story of the Särmä Merino Wool Hoodie began when our Leader Valtteri acquired an almost good cycling hoodie from the Land of the Free that cost a couple of hundred euros. It was a magnificent garment: you could cycle to work at -5 degrees Celsius, and you didn’t need to change any of the clothes despite it being 27 degrees warmer indoors. Merino wool is a fantastic material but the hoodie had another good feature, it didn’t look like a cycling garment. It was an ordinary piece of clothing, just excellent for an active lifestyle.

It did have a few negative traits as well, even if you don’t take into account poor availability and high price: The sleeves weren’t long enough to cover the wrists when cycling, the hood didn’t function properly under the helmet, the zipper touched the bare skin if you didn’t wear an undershirt and this and that. Valtteri simply wanted to make a better one.

Making our own Merino wool hoodie felt intimidating. We hadn’t made many products that cost more than a hundred euros, so even if the price-quality ratio was without a doubt great, the price tag might still come as a shock. Valtteri made a sketch on the backside of a receipt and published it on the Varusteleka FB: We would like to make something like this and it might cost around 150 euros, what do you think? After enough “Shut up and take my money” posts, we began the project.

The Merino hoodie was a big passionate project that also resulted in loads of social media updates. Nevertheless, the popularity was astounding: we were able to lower the price to 130 euros, yet it still felt quite high, but the first batch sold out instantly, and the same happened to the next one. It took quite a while before the demand and our courage to order enough met.

Very few folks know about the cycling-specific history because this hoodie doesn’t look like a cycling garment either. You should still try it in crappier weather, too. It can e.g. take light rain quite nicely. It doesn’t keep water out but it feels nice and warm even when slightly wet. The pockets were also designed with cycling in mind. The large kangaroo pocket at the back can fit a lot of stuff and it won’t interfere with your thighs. The sleeve pocket can fit a large cell phone, it is in the least sweaty spot, and you can hear the ringtone in all conditions.

We first made the men’s merino wool hoodie in black. And soon came the oxblood (discontinued) and gray. Later came the green (2018) and yellow (2020). During these years, we have replaced the original zippers with better quality ones from YKK and improved the cut of the hood. The women’s Merino wool hoodie came in 2018 in teal and black (soon unavailable). Of course, anyone can wear whichever model they want, but the latter one is specifically cut for the female body. The women’s hoodie doesn’t have a zipper.

Merino wool hoodies can be used as a top layer “jacket” but also as mid-layer, which is probably the most common usage. It is fantastic that people still like the merino hoodie so much. It is still by far the best-selling product of Varusteleka. Our merino wool hoodie has proven to be such a good piece of clothing that our staff can be seen wearing them every day at work and free time.

Varustelekan Särmä

Särmä is our own brand of clothing and equipment. When you buy Särmä you get purpose-built stuff at a decent price, something that will fill its intended role well and not cost you an arm and a leg!

Särmä products are covered by a 12-month warranty against defects in materials and workmanship. For further information please read our detailed warranty guide.

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