Our new MultiCam product family is here
News 04.10.2024 Good news for our international customers: We have started manufacturing our military clothing and gear in MultiCam! This major expansion aims to better serve international markets and boost global
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News 04.10.2024 Good news for our international customers: We have started manufacturing our military clothing and gear in MultiCam! This major expansion aims to better serve international markets and boost global business-to-government sales.

Previously, our military clothing and gear were only available in Finnish camouflage patterns and solid colors. While the Finnish M05 camo has ardent fans in and outside Finland, it isn’t fit for large-scale international B-to-G trade.

With Finland’s relatively recent NATO membership, it doesn’t hurt to have MultiCam products in the arsenal. In the words of our CEO, Jari Laine: “When Finland joined NATO, we felt that it was also our duty to equip our allies with the best gear on the market”.

MultiCam is probably the most widely used camouflage pattern globally and one of the international military gear standards. Our tactical gear is designed and tested with the help of military professionals and made in Europe to Tier-1 standards. Quality- and property-wise, it is suitable for use all over the world, from the Arctic conditions to the Ukrainian steppes, faraway desert sands, and even rainforests.

Currently, the MC pattern of choice is the most versatile MultiCam Original. However, the other MultiCam colors are not necessarily excluded from plans. At this stage, we identified the products with the greatest potential in MultiCam and started with those. The range will expand by the end of 2024 and in 2025.

Check out all our MultiCam products.




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Varusteleka

Varusteleka (try saying [Where's the liquor?] and you’re 50% there) is an ecommerce store that specializes in military and tactical gear and outdoor gear . We also sell quite a lot of military surplus. We serve online customers worldwide and have a retail store in Helsinki.

Varusteleka has been operating since 2003 and has always supported the Good Guys. We have become one of the biggest military and tactical gear stores in Europe. Our crew consists of 60 dedicated professionals, and our turnover was 20.39 Million € in 2023.

We not only have thousands of interesting items, but we also take the time to describe each one in an entertaining, blunt, and brutally honest manner, which has become our trademark. Our excellent service continues even after your purchase, ensuring you always have our support. Thanks to all this, you will have a hard time finding a better online military store anywhere. Learn more about Varusteleka..

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