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We and the environment are so not friends

Hey thanks for the prize Paytrail and everyone who voted for us! So, we won the public vote for Verkkokaupan Ympäristöystävä, something like Webstore Friend of the Environment. And we promised in advance that should we win, we would say a few words about the whole thing.

Who Made Your Clothes, Part 11, Top-Knit

This article series by Varusteleka is part of the global Fashion Revolution Week, a campaign that aims at making the sourcing, manufacture, and sales of clothes more ethical and transparent. We believe that this is a damn good thing and thus we were very happy to participate in it for the second time now in 2021.

Who Made Your Clothes, Part 10, MD-Textil

This article series by Varusteleka is part of the global Fashion Revolution Week, a campaign that aims at making the sourcing, manufacture, and sales of clothes more ethical and transparent. We think that this is the stuff that good guys should do, so we participated in it already last year. And we were very happy to do it again now in 2021.

Who Made Your Clothes, part 9, Kolmituote

This article series by Varusteleka is part of the global Fashion Revolution Week, a campaign that aims at making the sourcing, manufacture, and sales of clothes more ethical and transparent. We believe that this is a damn good thing and thus we were very happy to participate in it for the second time now in 2021.

Who Made Your Clothes, part 8, Omniteksas

This article series by Varusteleka is part of the global Fashion Revolution Week, a campaign that aims at making the sourcing, manufacture, and sales of clothes more ethical and transparent. We believe that this is a damn good thing and thus we were very happy to participate in it for the second time now in 2021.

Who made your clothes and why is it important

Varusteleka wants to be on the side of the good guys in all our activities. Therefore when we heard in 2020 about the Fashion Revolution Week that demands a fairer and safer clothing industry, we jumped right in. And we participate in it also in 2021.

Varusteleka's annual report 2020

While being busy with our Total World Domination plans and all the pandemic crap, we managed to count the coins in the vault, and the auditor has given their blessing. So, here’s a short wrap-up of the year 2020 and how it translated into figures.

Sales margin and why everything costs

The author Valtteri Lindholm is the founder, owner, and the Chairman of the Board of Varusteleka.

Särmä TST L4 Field Uniform Update

You can develop things by fixing faults in an otherwise good idea but it only gets you so far. At some point, you should shift the focus into what's good and make it better. To avoid not "fixing if it ain't broke", care must be taken as when drilling an arsehole to a stick horse. With this philosophy in mind, we took the Särmä TST L4 Field Jacket and L4 Field Pants and whipped up some refinements.

The Cult of Merino Wool at Varusteleka

Wool is awesome, Merino Wool is awesomerer. What is it about Merino Wool that makes you crave for it but can't call it an itch? Does the origin and quality of Merino Wool matter? Do you use it for special occasions only?

Operation Unethicality Program 2019 - 2021: On Our Carbon Footprint

Hey gang, we compensated our carbon footprint, as far as we know it!

Combat Backpacks in Civilian Life

Are assault packs suitable for peaceful everyday life, such as hiking, as a shopping bag, or for carrying work stuff?

Who Made Your Clothes, Part 7, Utenos

This article series by Varusteleka is part of the global Fashion Revolution Week, the idea of which is to make the sourcing, manufacture, and sales of clothes more ethical and transparent. Since the clothing business has some major issues that needs cleaning, we are happy to join this fight.

Who Made Your Clothes, part 6, Sukkamestarit

This article series by Varusteleka is part of the global Fashion Revolution Week, the idea of which is to make the sourcing, manufacture, and sales of clothes more ethical and transparent. This kind of stuff is perfect for us good guys. That's why we were eager to be part of it.

Who Made Your Clothes, Part 5, Jämä

This article series by Varusteleka is part of the global Fashion Revolution Week, the idea of which is to make the sourcing, manufacture, and sales of clothes more ethical and transparent. This is perfect for all us good guys. That's why we were happier than cows on spring pasture to participate.

Who Made Your Clothes, Part 4, Laurin Metalli

This article series by Varusteleka is part of the global Fashion Revolution Week, the idea of which is to make the clothing industry more ethical and transparent. This kind of honest rebellion that tries to drive the baddies out of the clothing business fits us good guys like a knife in a sheath. So, we jumped right in the front line.

Who Made Your Clothes, Part 3, Zhenpu

This article series by Varusteleka is part of the global Fashion Revolution Week, the idea of which is to make the sourcing, manufacture, and sales of clothes more ethical and transparent. In other words better for the employees and this planet, so all of us. This kind of stuff is desperately needed so of course we joined this revolution.

Who Made Your Clothes, part 2, M.A.S.I Company

This article series by Varusteleka is part of the global Fashion Revolution Week, the idea of which is to make the sourcing, manufacture, and sales of clothes more ethical and transparent. This is perfect for all the good guys, including us. That's why we were as happy as a pig in the mud to participate.

Who Made Your Clothes, part 1, Agtuvi

This article series by Varusteleka is part of the global Fashion Revolution Week, the idea of which is to make the sourcing, manufacture, and sales of clothes more ethical and transparent. This is perfect for all the good guys, including us. That's why we were very happy to participate.

How Corona plague changes the clothing business

Author: Anna Rinta-JylliläCategory Manager, Apparel

Varusteleka Profit Report 2019

It is time for the annual report! Let’s cook the books! We managed to organize debits and credits in an orderly fashion. The auditor has wielded his arcane accounting magic around our profit and loss statement and balance sheet, so it is time to check how the year 2019 went from a financial perspective.

Propaganda Survey Results

In March, we asked our Regular Pigs to answer a survey about our Propaganda newsletters. Generally, we got a lot of positive feedback, and that’s great to hear! We want to keep our newsletters entertaining and interesting enough so that people actually want to read them.

Successful recon mission at Chinese factories

Varusteleka is one of the good guys, and we also want all our partners to be on the same side. That’s why we made the strategic decision to visit all the factories that manufacture our brands to make sure that they operate in line with our responsibility requirements.

Containers, Trains and Automobiles: Varusteleka Road Show 2019

The last year’s Road Show that started in March, had to come to an end. In the year 2019, we stepped up the game and did a total of 23 stops in 16 different cities! When spring finally came and Finns woke up from their polar night hibernation, we hired a Road Captain to take care of Varusteleka’s flying circus: the “Road Show”. We travelled about 6969 km around Finland with 30 employees and it was kick-ass!

Operation Unethicality Program 2019 - 2021, Phase 1: Recon

Varusteleka is on the good side and attempts to reduce destruction to the environment. We head towards the following main goals:

Varusteleka Profit Report 2018

The books for last year have been cooked and our inspector has given the green light, so here's our retrospect.

The Forbidden Internet

Sometimes we look back and remember how things were better before. It's a false memory, of course, because the world has actually become a better place. But there are things we could learn from the way things were traditionally; in other words, cave into peer pressure from dead people.

Army surplus: how it works

In a nutshell, army surplus is too good to be true, but it's true: durable, well-tested solutions for the most demanding use, which is military use - and for cheap. We'll tell ya what this stuff is all about and how it ends up in some Finnish army store.

Where is Thofern?

Have you seen Thofern? We have his sleeping mat here and judging from the things written on it, he desperately wants it returned to him. We understand - it must be horrible sleeping on the cold cold ground!

Varusteleka's House Brands Roadmap, DEC 2018

Things that have been and things to come The year 2018 felt short due to everything going on. We threw a fashion show of our own in GoExpo. Check out the videos for day 1, day 2 and day 3. In this year's Road Show we presented new clothes and gear, and the Särmä TST clothing system has become whole enough to ditch any mentions of being under construction.

The Metal Faces The Bucket: Varusteleka Road Show 2018

The #varustelekaroadshow 2018 has ended. This year we made 16 gigs in 13 different regions. Twelve of the jobs were market square gigs done during six consecutive weeks in spring and fall. Further, we participated in Tuska Metal Music Festival, Riihimäki International Sportsmen’s Fair, GoExpo - Sports and Outdoor Event and Hartola Fair. As far as we are concerned, it went damn well! According to our records, there were 8000 purchases combined. Based on our estimates, every other visitor bought at least a pair of socks, so we reached at least 16 000 people. One tenth of those purchases came from Tuska-festival, and you won’t guess what the most sold item was! Nope, Scho-Ka-Kola came second as Bundeswehr's Flecktarn field shirt took the first place. Now you know the dress code, in case you're in for some metal music during the summer in Finland. You’re welcome!

Varusteleka Profit Report 2017

We have crunched the numbers, and our results from 2017 are in. Here’s a little recap of everything that happened last year.

Varusteleka´s in-house brands Roadmap, SEP 2018

Varusteleka's own in-house brands Särmä, Särmä TST, Terävä and Jämä play a key role in our plan for Total World Domination. This is a historical list of our releases, from here on Roadmaps will be all-new articles. The last (not just latest) update was made 13.9.2018.

Varusteleka photograph contest 2010

The winners of 100 euro gift cards Jyri Kaasinen – Hello, I'm from the internet Do we really even need to explain this? Good job Jyri!

Developing our logistics in the shadow of the Plague

We have boosted our logistics a lot during last year. Everything didn’t go as smoothly as planned when the plague hit the fan, but now things are going better than ever. In this article, our Supply Chain Director Elina tells what kind of improvements we have made to ensure that your packages move even better.

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