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Varusteleka's annual report 2023: Charlie Foxtrot

The gold coins have been counted in the coffers, and as you might guess from the heading, things got fucked up. Here’s a bit of a gloomin’ troll report with a slight silver lining at the end.

Textiles are needed everywhere during a major crisis

The security of supply is a hot topic in many countries because of recent pandemics and our deranged warmongering eastern neighbor. However, textiles are often forgotten even though they are vital to both the military and the civilians during a major crisis. We want to raise awareness of this and, at the same time, revitalize European textile production.

The highlights of 2023

Another year is in the books, and we are already busy getting on with the new one. Let's take a brief look back at 2023 and recap what was going on last year.

How to attach MOLLE – and what does it even mean?

In the world of military and outdoor gear, two acronyms, MOLLE and PALS, play a crucial role in ensuring versatility and functionality. Let's take a good gander at what MOLLE and PALS attachment systems are, their history, and how they are used – how to attach MOLLE.

One time at Varusteleka brand camp

For several years, we have participated in the Fashion Revolution Week by showcasing the companies that manufacture our own products. However, right now we are in the middle of a big change regarding the delivery chain thanks to our MEGA project, which we will open up a bit later during this week. Thus, this year we will talk about our own brands and their changes and delve deeper into our own design process.

Varusteleka's annual report 2022

The gold doubloons and squirrel pelts we managed to rake up last year have been accounted for and checked over to be sure. Here's a trip into the year 2022 from our perspective in some words and numbers. Enjoy.

Best Sellers of 2022

In the year 2023, we look back at the best-selling products of the year 2022. Seems like all years of this decade are more weird or shocking than the last, and the effects are felt by pretty much everyone, and it shows in our business as well.

Best Sellers of 2021

At the start of a new year, it has become a bit of a tradition for us to take a look back at the most popular and most buckaroos-generating products of the past year. Last year we faced not very few obstacles with product availability and logistics. We did, however, manage to stock our shelves, be it with regularly irregular intervals. But which products excited you the most in 2021 from a purely commercial perspective?

Road show during the pandemic in 2020

In this article, we'll tell a little about our Roadshow in 2020, which didn’t really go as planned thanks to the plague. And also a few words about this year’s plans.

Developing our logistics in the shadow of the Plague

We have boosted our logistics a lot during last year. Everything didn’t go as smoothly as planned when the plague hit the fan, but now things are going better than ever. In this article, our Supply Chain Director Elina tells what kind of improvements we have made to ensure that your packages move even better.

Varusteleka's annual report 2020

While being busy with our Total World Domination plans and all the pandemic crap, we managed to count the coins in the vault, and the auditor has given their blessing. So, here’s a short wrap-up of the year 2020 and how it translated into figures.

Sales margin and why everything costs

The author Valtteri Lindholm is the founder, owner, and the Chairman of the Board of Varusteleka.

Särmä TST L4 Field Uniform Update

You can develop things by fixing faults in an otherwise good idea but it only gets you so far. At some point, you should shift the focus into what's good and make it better. To avoid not "fixing if it ain't broke", care must be taken as when drilling an arsehole to a stick horse. With this philosophy in mind, we took the Särmä TST L4 Field Jacket and L4 Field Pants and whipped up some refinements.

How Corona plague changes the clothing business

Author: Anna Rinta-JylliläCategory Manager, Apparel

Propaganda Survey Results

In March, we asked our Regular Pigs to answer a survey about our Propaganda newsletters. Generally, we got a lot of positive feedback, and that’s great to hear! We want to keep our newsletters entertaining and interesting enough so that people actually want to read them.

Varusteleka Profit Report 2019

It is time for the annual report! Let’s cook the books! We managed to organize debits and credits in an orderly fashion. The auditor has wielded his arcane accounting magic around our profit and loss statement and balance sheet, so it is time to check how the year 2019 went from a financial perspective.

Containers, Trains and Automobiles: Varusteleka Road Show 2019

The last year’s Road Show that started in March, had to come to an end. In the year 2019, we stepped up the game and did a total of 23 stops in 16 different cities! When spring finally came and Finns woke up from their polar night hibernation, we hired a Road Captain to take care of Varusteleka’s flying circus: the “Road Show”. We travelled about 6969 km around Finland with 30 employees and it was kick-ass!

Varusteleka Profit Report 2018

The books for last year have been cooked and our inspector has given the green light, so here's our retrospect.

The Forbidden Internet

Sometimes we look back and remember how things were better before. It's a false memory, of course, because the world has actually become a better place. But there are things we could learn from the way things were traditionally; in other words, cave into peer pressure from dead people.

Army surplus: how it works

In a nutshell, army surplus is too good to be true, but it's true: durable, well-tested solutions for the most demanding use, which is military use - and for cheap. We'll tell ya what this stuff is all about and how it ends up in some Finnish army store.

Where is Thofern?

Have you seen Thofern? We have his sleeping mat here and judging from the things written on it, he desperately wants it returned to him. We understand - it must be horrible sleeping on the cold cold ground!

The Metal Faces The Bucket: Varusteleka Road Show 2018

The #varustelekaroadshow 2018 has ended. This year we made 16 gigs in 13 different regions. Twelve of the jobs were market square gigs done during six consecutive weeks in spring and fall. Further, we participated in Tuska Metal Music Festival, Riihimäki International Sportsmen’s Fair, GoExpo - Sports and Outdoor Event and Hartola Fair. As far as we are concerned, it went damn well! According to our records, there were 8000 purchases combined. Based on our estimates, every other visitor bought at least a pair of socks, so we reached at least 16 000 people. One tenth of those purchases came from Tuska-festival, and you won’t guess what the most sold item was! Nope, Scho-Ka-Kola came second as Bundeswehr's Flecktarn field shirt took the first place. Now you know the dress code, in case you're in for some metal music during the summer in Finland. You’re welcome!

Varusteleka Profit Report 2017

We have crunched the numbers, and our results from 2017 are in. Here’s a little recap of everything that happened last year.

Särmä TST Clothing system

A comprehensive and functional four-season clothing system designed foremost for the Finnish military end-user. Our system offers significant improvements in weight-saving, comfort and functionality when compared to their Finnish Defence Forces standard issue counterparts. The less of a bottleneck your clothing and gear is the better you can focus on the task at hand.

Varusteleka photograph contest 2010

The winners of 100 euro gift cards Jyri Kaasinen – Hello, I'm from the internet Do we really even need to explain this? Good job Jyri!

Why Does Everyone Need a Sturdy Rucksack?

If you need to haul your overnight gear to a place without a car, you are going to need something else than a trailer. What could it be? That's right, a rucksack! These bags have a rich history and have evolved significantly over time. Originally used by the military, the rucksack, or military backpack, was designed for durability and functionality in tough conditions.

Tips on Choosing Merino Wool Underwear for Outdoor Activities

Buggering off to the wilderness is an awesome way to immerse yourself in nature and test your physical boundaries. Activities like hiking, hunting, camping, or participating in military reservist activities or extreme sports not only challenge you but also require the right equipment for a successful experience. An often overlooked but crucial item is your choice of underwear, particularly merino wool underwear.

Cozy Comfort: The Best Merino Wool Sweaters for Everyone

Picture yourself on a cool evening, wrapped in the comfort of your favorite chair with a warm cup of hot cocoa… Or screw it, imagine you’re in the middle of nowhere chased by all sorts of hostile beings, it’s cold. It's rainy, but no worries because you have the perfect sweater—not just any sweater, but a merino wool sweater. Renowned for their superior warmth and coziness, merino wool sweaters stand a step above ordinary knitwear. They are your best friend when the world hates you.

Shoot from the Hip: Have Your Gun Belt Ready for Action

Shooting from the hip, aye? You've seen western movie heroes like Clint Eastwood do this hundreds of times in cowboy films. But how does this work in real life? Well, for starters, you'll need a gun belt, partner! "Shoot from the hip" also means acting quickly without much pre-planning – this however is just a witty headline, as all gear choices do require thought and testing.

From Casual to Adventure: Finding the Best Merino Wool Hoodies

Merino wool hoodies are more than just a cozy option for lounging around the house; they're also perfect for outdoor activities. Crafted from the wool of Merino sheep, these hoodies offer superior comfort and functionality compared to traditional cotton or synthetic alternatives.

Smart and Stylish: Why Merino Wool Hoodies Are a Great Choice

Merino wool hoodies are more than just good-looking garments; they embody a perfect blend of style, comfort, and practicality that’s hard to find in other clothing items. Merino wool, sourced from the Merino sheep breed, is renowned for its exceptional quality fibers. The result? A hoodie that provides unparalleled warmth, breathability, and durability, all while maintaining awesome looks.

Versatility Meets Sustainability: Why Merino Wool T-Shirts Are for Every Occasion

target="_blank"Merino wool T-shirts are an excellent choice for anyone looking to enhance their wardrobe. These shirts aren't confined to cold climates or rugged outdoor use. They stand out for their versatility, making them suitable for a range of occasions—from relaxed daily wear to more formal settings, active pursuits, and even travel.

Ready for Anything: The Best Merino Wool Base Layers

Imagine you're preparing for an outdoor expedition or a military exercise. The gear you choose can make or break your experience, and one of the most critical decisions is what to wear against your skin. This is where merino wool base layers come into play. They are a favorite among outdoors people and athletes, and for good reason. These garments offer exceptional comfort, breathability, and temperature regulation that synthetic materials simply can't match.

No Sweat, No Odor: The Benefits of Merino Wool Base Layers

Let's be honest: no one enjoys feeling sweaty or smelly during their outdoor activities—it's a definite downer. But imagine a solution that keeps you dry and fresh throughout the day. That's where merino wool base layers come into play. Crafted from the high-quality wool of Merino sheep, these garments are quickly becoming favorites among athletes and outdoor enthusiasts.

Essential Gear: Why Merino Wool Socks Are a Must-Have

For the hardcore outdoor enthusiasts, every piece of equipment is crucial. The last thing you’d go without outdoors are your boots, but your boots are only as good as the socks you pair them with. Merino wool socks have emerged as a standout choice, gaining popularity not only among hikers, tactical geardos, and athletes but also in everyday life.

Beat the Heat: The Best Merino Wool Clothes for Summer

When you hear the word "wool," you may think about snowy mountains and the shivering limbs associated with those environments. But what if I were to tell you there's a type of wool that's perfect for every season? "That's a load of bullshit" you might say. But it's true. We're talking about Merino wool. This adaptable fabric is naturally designed to keep you cool in the summer and cozy in the winter.

Stay Dry and Cool: The Benefits of Merino Wool Clothing

The fashion industry is always on the move, and Merino wool is quickly becoming a favorite. And for once, they have it right. As the push for sustainable fashion shifts from trend to necessity, Merino wool emerges as a top choice for those eager to minimize their environmental impact without sacrificing quality or comfort.

Versatile Field Jackets for Tactical use and Beyond

Designed to provide tactical advantage, durability, and functionality on the battlefield, field jackets have evolved significantly over the years. This article aims to explore different styles and features of field jackets suitable for tactical use and beyond. Whether you need a jacket for field use, tactical shooting, or outdoor activities – or you want something stylish yet practical for daily wear, there's a perfect option out there waiting to be discovered.

Military Surplus Clothing: How to Find Durable Apparel on a Budget

Are you looking for clothes that won’t bankrupt you but are also made to last? Something that provides you with much-needed utility in nature but also looks cool? If "Hell yeah!", is your answer, military surplus clothing might be your thing.

Stay Cool and Protected: The Best Combat Shirts for Any Mission

Whether you're on a military mission or engaged in tactical training, staying cool and protected is crucial. The demand for high-performance tactical clothing has been rising as more people recognize the need for specialized apparel that offers both comfort and functionality. Enter combat shirts: regular shirts upgraded into the realm of specialized gear with their combative features.

Durability Meets Comfort: Why Tactical Jeans Are The Thing

The popularity of tactical jeans has surged among tactical professionals and others, thanks to their dual focus on durability and comfort. Whether you're a modern-day warrior tackling tough terrains or a heroic EMT looking for reliable pants to carry important gear, these high-quality tactical wear options have something to offer.

How to Pick the Best Tactical Pants for Every Mission

Tactical pants are more than just, well, pants. As any piece of your core gear, they can make the difference between success and failure on the field. The importance of tactical pants lies in their design and functionality. They offer durability, protection, and practical features that cater to different purposes and environments.

Gear Up: The Best Tactical Pants for Everyone

One key feature of proper tactical pants is their adaptability. Whether you're on the battlefield, patrolling the streets, moving through rugged terrain, or even running off-duty errands around town, they provide protection, mobility, and functionality.

Beyond the Basics: Advanced Tactical Gear for Professionals

Here’s a couple of truisms: You are living on the edge of personal safety if you're a soldier, law enforcement officer, or part of a private security team, and a chain is only as strong as its weakest link. These words ring true for the gear used in these professions; one faulty piece of gear at the wrong time, and it all falls apart. For professionals looking to keep themselves and the people they're protecting safe, advanced tactical gear is absolutely needed.

How to Equip Yourself with Top Tactical Gear?

Tactical gear is designed to provide practical solutions for the most challenging of situations. Varusteleka offers a wide range of tactical gear options, from boots to helmets.

From Combat to Collectibles: The Growing Trend of Military Surplus Camouflage

Originally designed for military use, military camouflages aimed to blend soldiers into their surroundings and protect them from enemy sight. Today, military surplus camouflage is gaining popularity among civilians. This content piece explores the history of military camouflage, the reasons behind its growing trend among civilians, popular patterns you might encounter, and contemporary uses of military surplus gear. Whether you're interested in adopting a stealthy look or just curious about why this trend is booming—read on!

Why Military Surplus Clothing is Perfect for Outdoors

Fighting the forces of nature is like tilting at windmills—utterly hopeless. However, there are ways to ensure that the elements don't screw you completely when you're venturing into the wild. One such way is to use military surplus clothing. Military surplus stores such as Varusteleka offer a wide range of authentic military surplus items suitable for various outdoor needs. From jackets to boots, finding specific pieces is straightforward due to their availability both in the online shop and physical store in Helsinki, Finland

The Environmental Benefits of Buying Military Surplus

A troubling reality is the pressing issue of climate change in today's world. An increasing number of individuals are seeking ways to incorporate environmentally conscious decisions into their everyday routines. What many are unaware of is that opting for military surplus items can not only benefit the environment but also save them money.

Military Surplus Sleeping Bags: Cost-Effectiveness and Durability Combined

Are you looking to cut your camping costs while getting a high-quality product? If you're nodding your head, sit by the campfire and listen to my story. Some folks say it's the best campfire story of them all—the tale of the military surplus sleeping bag.

How to Choose the Best Military Surplus Boots for All Terrains

Whether you're trekking through a misty bog, working at rugged job sites, or just casually chilling in an urban setting, military surplus boots will serve you well. Budget-friendly and built to last, these boots offer durability and reliability that few other types of footwear can match.

Choosing The Best Military Surplus Backpacks for Hiking and Trekking

Ever felt like shouting: "I'm going on an adventure!" at your neighbor while running past them? Maybe the thought has crossed your mind, but you have kept quiet cause you don't know how to get started. The first thing you need is a good pack, and if you wanna save money without compromising quality, the answer is a military surplus backpack

The Ultimate Guide to Buying Military Surplus Gear Online

Have you recently set your sights on acquiring military surplus but lack the experience in navigating online marketplaces? You may have encountered some SNAFUs in the past or simply made a purchase that turned out to be a real dud once the wrapping paper came off. If that's the case, let us help put you on the right track.

What is Military Surplus and How to Buy it?

Are you on the lookout for affordable, high-quality items that can withstand the apocalypse or even you? Something that looks cool, tells a historical story, and with the added bonus of promoting sustainability. If these statements resonate with you, then you, my friend, are looking for military surplus products.

How to Choose the Best of Military Surplus: Top 10 Items You Must Have

Rich in durability, versatility, and historical significance, military surplus offers a great selection, from sturdy field clothing and tactical camping equipment to collectibles. These items are an excellent option for outdoors people looking to set out on their next great adventure, military enthusiasts wanting to commemorate the history and sacrifices of past generations, or people just wanting to look cool.

The Best Backpacks for Tactical Gear Enthusiasts

A high-quality backpack plays a crucial role in ensuring preparedness and efficiency. Whether you're a professional or someone who likes to be ready in case of an alien invasion – or a regular geardo – the right backpack can make all the difference.