We have cooked the books from Black Friday
News 02.12.2019. This campaign didn't go exactly how we planned but.. still good! Our message about artificial discounts and the stupidity of Black Friday reached quite a number of people.
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Current topic News 02.12.2019. This campaign didn't go exactly how we planned but.. still good! Our message about artificial discounts and the stupidity of Black Friday reached quite a number of people.

On our Facebook page you can see the graph of our sales and all the sales separated by the channel during Black Friday. All the numbers include VAT and from that number, we will donate the promised 5 % to charity - to HurstinApu to be exact. The comparing window for these numbers is last year's Black Friday, 23rd of Nov 2018.

Web Shop, Finland
  • Unique users: 38 011 +107,63 %
  • Sales, inc.VAT: 41 213,82 € +66,65 %
  • Orders: 489 +50 %
Web Shop, international
  • Unique users: 12 495 +58,49 %
  • Sales, inc.VAT: 24 782,77 € +119,71 %
  • Orders: 221 +106,54 %
Walk-In-Store & Bar Sotima
  • Visitors: 438 +16,80 %
  • Sales, inc.VAT: 22 904,00 € +34,72 %
  • Purchases: 343 +7,52 %
Summary
  • Products with rised price sold: 31 pcs
  • Grand total: 88 900,59 € inc. VAT.
  • From the numbers above, the charity organization HurstinApu will receive a whopping 4 500 €.




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VARUSTELEKA.COM FACEBOOK
Varusteleka.com
2019-12-08
Dear FB followers! Let's play a game! What were the first socks Varusteleka produced under their own brand? In the past years, we have manufactured a wide variety of different sock models and the latest addition to the selection is Särmä Light Merino Socks. Here are some of the socks we carry: Särmä Thin Merino Socks Socks so thin you could swear you're wearing your shoes in a sensual bareback fashion! And unlike many actual liner socks, these dodge the stink bullet thanks to merino wool magic! Särmä Merino Socks If you still use cotton socks, dump them now and get these instead. These are superb for outdoor use, but work just as well as formal wear too! These aren't thick, so they can be used around the year. Made with our own specs in Finland. Särmä Short Merino Socks Ever since we started selling our own merino socks we have had people asking for a lightweight ankle-high version. Well, you get what you ask for! These low lightweight socks are excellent for hot weather. Särmä Knee Socks, merino wool terry Wool terry construction works amazingly well with socks, and even better with Merino wool. These knee-high socks are at their best during autumn, winter, and spring, but thanks to the whole aforementioned terry thing, they tend not to cause excessive sweating during summer months either. Made in Finland! Särmä Hiking Socks Anatomically designed socks for demanding users and people who appreciate extra comfort in everyday life. Särmä Hiking Socks are made of lofty knit, moisture-wicking and have a proper fit to prevent blisters and keep you walking all day. Oh, and the picture? Well, that's just Finnish humor. It's a hats-off to a Finnish sketch group called Kummeli.
Varusteleka.com
2019-12-07
Important announcement follows! We're coming to Desert Brutality 2020 put together by InRange TV, but what else? Let's find out!
Varusteleka.com
2019-12-06
Hey gang! In Finland, we have this thing called "Defence Forces". And what do you know, just for the Finnish Independence Day (6th of December) we managed to get a proper shipment of Finnish army surplus dug out from the endless bunkers: M62 camo stuff, wool clothing, Soviet AK pouches, FDF jackboots - get yourself a dollar's worth! Happy Independence day!

Instagram posts with #varusteleka and #lekalooks tags.


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