News

We have cooked the books from Black Friday

Published 02.12.2019
This campaign didn't go exactly how we planned but.. still good! Our message about artificial discounts and the stupidity of Black Friday reached quite a number of people.

On our Facebook page you can see the graph of our sales and all the sales separated by the channel during Black Friday. All the numbers include VAT and from that number, we will donate the promised 5 % to charity - to HurstinApu to be exact. The comparing window for these numbers is last year's Black Friday, 23rd of Nov 2018.

Web Shop, Finland
  • Unique users: 38 011 +107,63 %
  • Sales, inc.VAT: 41 213,82 € +66,65 %
  • Orders: 489 +50 %
Web Shop, international
  • Unique users: 12 495 +58,49 %
  • Sales, inc.VAT: 24 782,77 € +119,71 %
  • Orders: 221 +106,54 %
Walk-In-Store & Bar Sotima
  • Visitors: 438 +16,80 %
  • Sales, inc.VAT: 22 904,00 € +34,72 %
  • Purchases: 343 +7,52 %
Summary
  • Products with rised price sold: 31 pcs
  • Grand total: 88 900,59 € inc. VAT.
  • From the numbers above, the charity organization HurstinApu will receive a whopping 4 500 €.

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