Jämä bag beer bag
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Yes, this is cool. A bag for six bottles of beer made by us right here in Konala, Finland, from recycled military surplus. We know you like it. Still, you can't fully appreciate our bag beer bag unless you understand Finnish "bag beering" culture.
The thing is, our winters are cold and dismal. Up north, you've got the beautiful snow scenes and all, but it's still cold as fuck. Down here at the capital, it's not just cold - it's cold, but most of the time the temperature wiggles over and under freezing point, which means it's cold and wet, and yes, sometimes there's snow, but most of the time you've got ice and slush. And then we have the darkness. During winter time, us Finns hunker down in our homes, complain about how hard work is (or not having work) and the national hobby, alcohol, is usually mixed with misery and the odd bit of domestic violence.
But we have summers. Finnish summers. They're short, yes, but they're beautiful - warmth, lush green nature and sun that might set a bit here in the south, but not early and not for long. Enter bag beering. Bag beering or "pussikaljoittelu" is the Finnish version of a picnic. You buy a bagful of beer (one bagful is called "Kalpalinna") and you go out with your friends. And by out, this means literally out - out into the forest, into public parks, into malls, where ever. And you drink beer until morning.
There's a reason all of us have birthdays early in the year.
So yes, to combine craft beer awareness with bag beering, we bring you this bag beering bag. It fits six "regular" craft beer bottles perfectly, and there's a small outer pocket for bottle opener, condoms and whatever you feel is necessary for bag beering. (This fits six any bottles under 0,5 litres or a dozen small cans of beer.)
If you're a craft beer loving hipster like us, you don't want to further destroy the world with plastic bags, which would be the classical bag beering equipment. No, you want to save the world by using our reusable bag beer bag, made from recycled materials. It does have the additional bonus of very effectively protecting the bottles. Furthermore, the material is rather insulating.
Pro tip: As with US military canteen pouches, you can soak this in water to keep the contents cool for a longer time. It's physics.
Due to the nature of Jämä Production, the raw materials we make more stuff out of varies. These are made in batches, and they come and go and evolve over time.
- Swedish wool - made of Swedish army M/39 wool jackets (so small that people won't buy them) and strong polyester straps. A closed pocket on the front.
- Finnish wool - good and proper stuff, these have a little pocket on the front. It's made of either diagonal gabardine style fabric or regular wool like the rest of the bag.
Jämä, made in Varusteleka
Jämä, which is a Finnish word meaning leftovers, is our brand for stuff we make right here at our warehouse in Helsinki, Finland, from products that are faulty or just don't sell for one reason or another. The materials - being military stuff - are very good and since we make these ourselves, we can vouch for the quality of the work.
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