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Yes, this is cool. A bag for six bottles of beer made from recycled military surplus. We know you like it. Still, you can't fully appreciate our bag beer bag unless you understand Finnish "bag beering" culture.
The thing is, our winters are cold and dismal. Up north, you've got the beautiful snow scenes and all, but it's still cold as fuck. Down here at the capital, it's not just cold - it's cold, but most of the time the temperature wiggles over and under freezing point, which means it's cold and wet, and yes, sometimes there's snow, but most of the time you've got ice and slush. And then we have the darkness. During winter time, us Finns hunker down in our homes, complain about how hard work is (or not having work) and the national hobby, alcohol, is usually mixed with misery and the odd bit of domestic violence.
But we have summers. Finnish summers. They're short, yes, but they're beautiful - warmth, lush green nature and sun that might set a bit here in the south, but not early and not for long. Enter bag beering. Bag beering or "pussikaljoittelu" is the Finnish version of a picnic. You buy a bagful of beer (one bagful is called "Kalpalinna") and you go out with your friends. And by out, this means literally out - out into the forest, into public parks, into malls, where ever. And you drink beer until morning.
There's a reason all of us have birthdays early in the year.
So yes, to combine craft beer awareness with bag beering, we bring you this bag beering bag. It fits six "regular" craft beer bottles perfectly, and there's an outer pocket for bottle opener, condoms and whatever you feel is necessary for bag beering. (This fits six any bottles under 0,5 litres or a dozen small cans of beer.)
If you're a craft beer loving hipster like us, you don't want to further destroy the world with plastic bags, which would be the classical bag beering equipment. No, you want to save the world by using our reusable bag beer bag, made from recycled materials. It does have the additional bonus of very effectively protecting the bottles. Furthermore, the material is rather insulating.
Pro tip: As with US military canteen pouches, you can soak this in water to keep the contents cool for a longer time. It's physics.
Due to the nature of Jämä Production, the raw materials we make more stuff out of varies. These are made in batches, and they come and go and evolve over time.
Click here for the whole Jämä selection.
Jämä is a Finnish word meaning leftovers or scraps. It’s also one of our house brands for equipment made from recycled or surplus materials. From time to time we accumulate stuff that doesn't sell well but is made out of outstanding materials. We've also got several capable seamstresses here, and the equation is pretty clear: cut that useless stuff apart and sew it back together to create something useful.
Because Finnish labour is one of the most expensive in the world, these are very simple, practical and rugged in design. Our development and prototype production remains in-house while most of the production is outsourced to Turku - still within Finland. Simplicity means strength: the fewer parts there are, the smaller the chance of breaking anything.
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