New Varusteleka brands: Särmä and Terävä

Published 06.11.2014
For a long time we sold our own made products simply under the name "Varusteleka" without putting much effort into actually branding the stuff. Well, now we've decided to step this up a notch and really make this thing grow!

The starting point of this project is simple, come up with some brands and rename our exising own products accordingly! It is a bit weird that a shop that sells a whole bunch of other manufacturers stuff and tons of random military surplus on top of that would also be the name of their very own brand of products. Confusing, ain't it?

So, we divided up our products into brands and branches according to what we've done before and what we want to focus on in the future. Read more about Särmä and Terävä here.