Jämä is a Finnish word meaning leftovers. It’s also our newest in-housebrand for equipment made from recycled materials. We've got loads of stuff that's broken or doesn't sell for other reasons, but is made out of outstanding materials. We've also got several capable seamstresses here, and the equation is pretty clear.
Because Finnish labour is one of the most expensive in the world, these don’t have do-use aesthetic features like like pseudo PALS webbing everywhere, but are instead very simple, practical and rugged in design. Testing these, we’ve found out this is a good thing - the less parts, the less something to break up.