Best of Varusteleka

BEST OF VARUSTELEKA

Where were you when we almost made Arnold come? And how about when we baked those very special Swedish cookies? Varusteleka’s history is full of all sorts of classics and oddities, packed with the kind of peculiar humor and spirit we’re known for – here are a few of our favorite videos from over the years!

Best of Varusteleka

Make Arnold Come (2014)

This is probably the video that raised most interest in global media. A true Classic.

Midsummer Bingo - Do Not Drown (2016 and 2019)

This video was in a way controversial, but very well liked by our followers.

Windproof Smock pocket test (2017)

An ingenious way of demonstrating the real field performance of one of our products.

Varusteleka & PostNord | Negotiations, part 1 (2021)

Rather original concept for co-marketing campaign. Nice!

Varusteleka & PostNord | Negotiations, part 2 (2021)

Continuation of great success...

Varusteleka & PostNord | Negotiations, part 3 (2021)

... and the final part.

Bullet meal (2013)

No explanations.

M04 - for those hot days and nights (2020)

Great launch, not that great sales (no more M04).

Genuine Cosmoline (2021)

Released on April 1, 2021.

The Grant Aid Artist (2017)

Our shot to make Finnish culture available for everyone.

Multicam (2024)

HARD larping in Varusteleka's MultiCam gear.

That's My Hoodie! (2021)

Legendary catfight.

Get Better Gear (2025)

The life and deeds of Mr. Leka.

Lekanator (2011)

The basics of customer service.

Blue Day (2020)

Let's take care of all men!

Happy Easter! (2015)

Easter egg hunt?

Socks - Very Finnish Christmas (2024)

A marketing film sparkling with Christmas joy.

Hyvien puolella (2025)

Fighting for the ultimate triumph of good.

Interrogation (2010)

The most famous TV commercial censored in Finland during the 2000s.